Interesting Advertisements

By Wendy Ng

 

Of the advertisements that bombard us daily, which are truly creative? Below are some ads that attract me. See whether they also have the same
effect on you.

The advertiser uses composition, which is a technique in persuasive communication to change the physical makeup of this herbal tea beverage, in order to intensify its function to lower the “fire” inside the body.

 

 

 

 

 

 

Not only men are fans of Heineken, but also the bottle openers are crazy for Heineken.

This collection of ad of Heineken uses personification on the compliments of the product, which are the bottle openers, and shows that they have strong desire for this beer. In addition, they act like us, reading magazines, going to the cinema, and even breaking the law when we really want something so much. What will be the last word in beer?

 

Another ad using personification to give an energetic image to the consumers. However, bullying at school is a serious problem among teenagers. Will this collection of ad triggers teenagers to have violent act?

 

 

 

 

 

 

 

 

Ad design, in fact, is a kind of creation of art; it requires skills and creativity in order to give out the persuasive message and let the audience have the resonance. Next time when you come across an ad, please read it and take a few seconds to appreciate the designers’ effort.