Date: |
23/09/2009 |
Speaker: |
Prof. David Jones - Ph.D. Associate Professor Undergraduate Program Director |
Affiliation: |
Hong Kong Polytechnic University, School of Hotel and Tourism Management |
Topic: |
Asian Leadership: Who's in Charge? What Should They Know About MICE in Greater China? |
Venue: |
Adelson Advanced Education Center, The Venetian Macao – Resort – Hotel |
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Abstract
The Meeting, Incentives, Convention and Exhibition (MICE) industry in China, although has been more developed than any time in its history, will undoubtedly expand.Leading China becoming one of the most important and potential market of the MICE industry.It is very important to know about what’s the latest progress and trend in China’s MICE industry before we can grabs any benefits from this vast potential market. In this section, Prof. Jones will talk about the competitive position and the market potential of MICE (Meeting, Incentives, Conventions and Exhibition) in Greater China. |
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Date: |
14/10/2009 |
Speaker: |
Prof. Philip F. Xie - Chair and Associate Professor |
Affiliation: |
Sport Management, Recreation and Tourism Division, School of Human Movement,Sport and Leisure Studies, Bowling Green State University, USA |
Topic: |
Tourism Marketing |
Venue: |
Adelson Advanced Education Center, The Venetian Macao – Resort – Hotel |
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Abstract
Prof. Philip Xie has talked about the principles in Tourism Marketing by giving practical examples on how to, segment, target and position the market. He has also explained the role of marketing research and marketing strategies in the industry. Examples on how to attain product differentiation through integrated marketing communication were also discussed during the seminar. |
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Date: |
25/11/2009 |
Speaker: |
Mr. Philip Ho - Former Principal in Public Relations, Galaxy Starworld |
Topic: |
Public Relations in Gaming and Hospitality businesses |
Venue: |
Adelson Advanced Education Center, The Venetian Macao – Resort – Hotel |
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