{"id":530863,"date":"2026-05-04T12:06:07","date_gmt":"2026-05-04T04:06:07","guid":{"rendered":"https:\/\/www.um.edu.mo\/uncategorised\/detail\/63906-2\/"},"modified":"2026-05-05T12:24:28","modified_gmt":"2026-05-05T04:24:28","slug":"63906","status":"publish","type":"post","link":"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/63906\/","title":{"rendered":"UM Department of Communication holds CommFest 2026"},"content":{"rendered":"\n                        \n                        <p>The Department of\nCommunication in the Faculty of Social Sciences (FSS) at the University of\nMacau (UM) held CommFest 2026 from 12 to 17 April. Themed \u2018Re:Connect\u2019, the six-day\nevent focused on the transformation of communication studies and the industry in\nthe context of rapid technological advancements and changing times. The event also\nfeatured a line-up of industry professionals for dialogue and exchange, attracting\na large audience from UM and beyond.<\/p><p>Designed as a vibrant\nplatform for experiential learning, CommFest aims to foster academic exchange\namong participants. Catarina Zhao, a student representative of the Department\nof Communication, said that this year marks the 35th anniversary of the\ndepartment and the 25th edition of CommFest. Organised by the graduating class\nof the Department of Communication, the event aimed to combine an academic\nshowcase with cross-sector dialogue, strengthen students\u2019 capabilities, and\nenhance public understanding of the communication profession.<\/p><p>During the alumni sharing session,\nsix industry professionals shared insights from their career journeys and\nexperiences. The speakers were Ho Fei, manager of the Programme Production Department\nat TDM; Wong Choi Cheng, deputy director of the General Service Department at Bank\nof China Macau Branch; Ip Si Man, information officer for the Government\nInformation Bureau of the Macao SAR government; Leng Weng Hou, person-in-charge\nof Bacalhau Entertainment Production Limited; Lei Sok Man, project manager at\nDim Ji Media Company Limited and Co-Write Limited; and Kuong Wai Man, Macao correspondent\nfor TVB News. Through their sharing, they encouraged students to pursue their\naspirations with confidence, think from multiple perspectives, and remain professional\nand passionate in their future careers.<\/p><p>Furthermore, Angus Cheong,\na renowned internet and data expert, gave a talk titled \u2018New Paradigm of\nCommunication in the AI Era: From Content to Decision-Making\u2019, where he discussed\nhow artificial intelligence (AI) is transforming communication and public\nrelations strategies. He noted that AI is shifting the value of communication\nfrom \u2018merely producing quality content\u2019 to \u2018transforming information,\ninteraction, and outcomes into insights that inform action\u2019. Meanwhile, film\ndirector Emily Chan discussed her career in the film industry and her\nexperiences of directing. Catarina Lio, senior vice president of brand marketing\nat MGM, gave a talk titled \u2018Tech-Driven Storytelling and Cultural IP\u2019,\ndemonstrating how innovative technology can breathe new life into cultural\nintellectual properties (IP) and reshape cultural tourism through cross-media\nand large-scale creative production.<\/p><p>CommFest was organised\nunder the guidance of Agnes Lam, associate professor in the Department of\nCommunication and director of the Centre for Macau Studies at UM. In addition\nto talks and sharing sessions, the event featured game booths, a coffee station,\na fragrant sachet workshop, and live music and singing performances. There was\nalso an exhibition showcasing the graduation projects of previous cohorts from\nthe Department of Communication, as well as posters and special publications from\nprevious editions of CommFest.<\/p>\n\n<p><\/p><table style=\"width: 44.7597%;height: 201px\"><tbody><tr style=\"height: 21px\"><td style=\"height: 21px;width: 100.095%\" colspan=\"2\">Source: Faculty of Social Sciences<\/td> <\/tr> <tr style=\"height: 21px\"> <td style=\"height: 21px;width: 56.3278%;min-width: 120px\"><\/td> <td style=\"height: 21px;width: 43.7669%\"><\/td> <\/tr> <tr style=\"height: 21px\"> <td style=\"height: 21px;width: 100.095%\" colspan=\"2\">Media Contact Information:<\/td> <\/tr> <tr style=\"height: 21px\"> <td style=\"height: 12px;width: 100.095%\" colspan=\"2\">Communications Office, University of Macau<\/td> <\/tr> <tr style=\"height: 21px\"> <td style=\"height: 21px;width: 56.3278%;min-width: 120px\"><\/td> <td style=\"height: 21px;width: 43.7669%\"><\/td> <\/tr> <tr style=\"height: 21px\"> <td style=\"height: 21px;width: 56.3278%;min-width: 120px\">Albee Lei<\/td> <td style=\"height: 21px;width: 43.7669%\">Tel: (853) 8822 8004<\/td> <\/tr> <tr style=\"height: 21px\"> <td style=\"height: 21px;width: 56.3278%;min-width: 120px\">Bell Leong<\/td> <td style=\"height: 21px;width: 43.7669%\">Tel: (853) 8822 8009<\/td> <\/tr> <tr style=\"height: 21px\"> <td style=\"height: 21px;width: 56.3278%;min-width: 120px\">Email:<\/td> <td style=\"height: 21px;width: 43.7669%\"><a href=\"mailto:prs.media@um.edu.mo\">prs.media@um.edu.mo<\/a><\/td>\n<\/tr>\n<tr style=\"height: 21px\">\n<td style=\"height: 21px;width: 56.3278%;min-width: 120px\"><\/td> <td style=\"height: 21px;width: 43.7669%\"><\/td> <\/tr> <tr style=\"height: 21px\"> <td style=\"height: 21px;width: 56.3278%;min-width: 120px\"><\/td><td style=\"height: 21px;width: 43.7669%\"><\/td><\/tr><\/tbody><\/table><p><\/p>\n\n\n                        \n                        ","protected":false},"excerpt":{"rendered":"<p>The Department of Communication in the Faculty of Social Sciences (FSS) at the University of Macau (UM) held CommFest 2026 from 12 to 17 April. Themed \u2018Re:Connect\u2019, the six-day event&#8230;<\/p>\n","protected":false},"author":1,"featured_media":531043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60],"tags":[],"class_list":["post-530863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UM Department of Communication holds CommFest 2026 | Universidade de Macau<\/title>\n<meta name=\"description\" content=\"Universidade de Macau: Uma universidade abrangente p\u00fablica de n\u00edvel internacional fundada em 1981\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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