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Dr Li Xiaoqin, assistant professor from the Department\nof Communication, Faculty of Social Sciences, University of Macau (UM),\nreceived a third-place award in the faculty paper category in a special\nresearch competition organised by the Association for Education in Journalism\nand Mass Communication (AEJMC). Dr Li received the award at the Fifth World\nJournalism Education Congress (WJEC), which was held earlier this month in\nParis. She was the only scholar from outside the United States to receive an\naward at the event.<\/p>
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Titled \u2018Play Niche: Lifestyle Media Production in the\nDigital Age in China\u2019, the award-winning paper is the fruit of a research\nproject headed by Dr Li and funded by UM\u2019s Research Committee. By tracking\nthree media organisations in Guangzhou, China, for a period of four years, from\n2014 to 2017, Dr Li and her research assistants have found that in this\ntransitional age, the macro- political system unavoidably plays a restrictive\nrole, while the motivation to innovate on the part of the leadership of media\norganisations is the key factor to winning. Moreover, they found that the\noriginal content production based on accurate positioning of the target as a\nniche player is positively linked to its performance and profitability. Dr Li\u2019s\nwinning the award at the WJEC shows international recognition of the value of\nUM scholars\u2019 research in the field.<\/p>
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Held every three years, the WJEC is the only global\nevent devoted exclusively to the teaching of journalism. It brings together\nindustry practitioners, researchers, and educators in the field of journalism\nfrom around the world, including members of 32 national and regional\nassociations for journalism education. It provides a platform for participants\nto exchange ideas on best practices, innovations and challenges for journalism\nand its teaching. The next congress will be held in Beijing in 2022.<\/p>
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Source: Faculty of Social Sciences<\/p>
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Media Contact Information:Communications Office, University of Macau<\/p>
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Albee Lei Tel\uff1a(853) 88228004Kelvin U Tel\uff1a(853) 88224322Email\uff1aprs.media@um.edu.moUM Website\uff1awww.um.edu.mo<\/p>
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Dr Li Xiaoqin, assistant professor from the Department of Communication, Faculty of Social Sciences, University of Macau (UM), received a third-place award in the faculty paper category in a special…<\/p>\n","protected":false},"author":1,"featured_media":37475,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60],"tags":[],"class_list":["post-37474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"acf":[],"yoast_head":"\n