Members of four entrepreneurial teams from the\nUniversity of Macau (UM) recently shared their brand building experience at the\nForum on China and Franchise Business Opportunities of International Brands.\nDuring the event, they discussed financing for franchise businesses and the use\nof innovative technology. The live streaming of the sharing session gathered\nover 410,000 views in mainland China, including the Guangdong-Hong Kong-Macao\nGreater Bay Area. The event aimed to increase mainland investors\u2019 understanding\nof the UM entrepreneurial teams\u2019 brand philosophy and franchise ideas.<\/p>
The forum was a highlight of the Macao Franchise Expo\n2019. Jerome Yen, head of UM\u2019s Centre for Innovation and Entrepreneurship,\nmoderated one of the events, namely \u2018Inno Star \u2013 Harnessing Innovation for\nDevelopment and InnoTech for Branding\u2019. During the event, members of the four UM\nentrepreneurial teams shared their experience and talked about how to promote\ninnovative tech brands. The speakers were Chen Tianlan, CEO of Digifluidic\nBio-Technology Limited; Kammy Cheong, general manager of Barra Creative\nTechnology and Design Limited; Ao Chi Hong, CTO of UTRAN-I Technology Limited;\nand Crystal Kwok, founder of 2048 (Macau), Limited.<\/p>
Formed by PhD students and master\u2019s students from UM,\nDigifluidic Bio-Technology Limited helps to commercialise the research results of\nUM\u2019s State Key Laboratory of Analog and\nMixed-Signal VLSI. The company is currently based in Hengqin. The other three\nyoung businesses are currently incubated by UM\u2019s Centre for Innovation and\nEntrepreneurship. <\/p>
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Source: Institute of Collaborative Innovation<\/p>
Media Contact Information:Communications Office, University of Macau<\/p>
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Albee Lei Tel\uff1a(853) 88228004Kelvin U Tel\uff1a(853) 88224322Email\uff1aprs.media@um.edu.moUM Website\uff1awww.um.edu.mo<\/p>
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Members of four entrepreneurial teams from the University of Macau (UM) recently shared their brand building experience at the Forum on China and Franchise Business Opportunities of International Brands. During…<\/p>\n","protected":false},"author":1,"featured_media":37140,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60],"tags":[],"class_list":["post-37139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"acf":[],"yoast_head":"\n