{"id":328096,"date":"2024-01-11T17:22:00","date_gmt":"2024-01-11T09:22:00","guid":{"rendered":"https:\/\/www.um.edu.mo\/news-and-press-releases\/press-release\/detail\/57504-2\/"},"modified":"2024-01-12T10:12:27","modified_gmt":"2024-01-12T02:12:27","slug":"57504","status":"publish","type":"post","link":"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/57504\/","title":{"rendered":"UM lan\u00e7a programa de Mestrado em An\u00e1lise de Neg\u00f3cios para impulsionar o desenvolvimento orientado para os dados no sector empresarial"},"content":{"rendered":"\n                        \n                        <p><\/p><p>The\nUniversity of Macau (UM) will offer the Master of Science (MSc) in Business\nAnalytics programme in the 2024\/2025 academic year. The programme aims to equip\nstudents with the knowledge and skills required to make data-driven decisions\nin the business sector. Combining a solid foundation in business principles and\ncutting-edge analytics techniques, it will empower graduates to extract\nvaluable insights from vast amounts of data to support strategic\ndecision-making.<\/p><p>Zhang\nWenyang, chair professor in the Faculty of Business Administration and\nprogramme coordinator of the MSc in Business Analytics programme, said that the\nability to leverage data for informed decision-making, improved efficiency, and\nsustainable growth is highly valued in all industries. Graduates of the MSc in\nBusiness Analytics programme will have access to a wide range of career\nopportunities. They can take on roles as business analysts, data scientists,\nanalytics consultants, and data strategists in finance, healthcare, e-commerce,\nconsulting, or other industries.<\/p><p>The MSc\nin Business Analytics programme is a two-year programme. By combining rigorous\nanalytical training with business acumen, the programme aims to develop\nwell-rounded professionals who are capable of solving complex business\nproblems. Students will also delve into the fields of statistical analysis,\ndata mining, predictive modelling, machine learning, and optimisation. They will\ngain proficiency in programming languages and tools commonly used in the\nbusiness sector and will be able to manipulate and visualise data effectively. In addition, they\nwill learn how to use data to identify market trends, optimise operations,\nenhance customer experience, and drive innovation in organisations.<\/p><p>The\nprogramme places a strong emphasis on practical applications and experiential\nlearning. Students will engage in real-world projects, case studies, and\ninternships, where they will gain hands-on experience and learn how to solve real-world\nbusiness challenges through collaboration with industry partners. This will not\nonly enhance their technical skills but also hone their ability to communicate\ncomplex findings to different stakeholders effectively. On completion of the\nprogramme, students will be equipped with business knowledge, analytical\nexpertise, and practical experience, as well as the skills and knowledge needed\nto thrive in the data-driven economy.<\/p><p>Applications\nfor the MSc in Business Analytics programme are now open. For online\napplications and admission guidelines, please visit the Graduate School website\nat <a href=\"https:\/\/grs.um.edu.mo\/index.php\/prospective-students\/\">https:\/\/grs.um.edu.mo\/index.php\/prospective-students\/<\/a>. For enquiries, please call 8822\n4898 during office hours or email <a href=\"mailto:gradschool@um.edu.mo\">gradschool@um.edu.mo<\/a>.<\/p><p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/p><p><\/p>\n\n<table style=\"width: 44.7597%;height: 201px\"> <tbody> <tr style=\"height: 21px\"> <td style=\"height: 21px;width: 100.095%\" colspan=\"2\">Source: Faculty of Business Administration<\/td> <\/tr> <tr style=\"height: 21px\"> <td style=\"height: 21px;width: 56.3278%;min-width: 120px\"> <\/td> <td style=\"height: 21px;width: 43.7669%\"> <\/td> <\/tr> <tr style=\"height: 21px\"> <td style=\"height: 21px;width: 100.095%\" colspan=\"2\">Media Contact Information:<\/td> <\/tr> <tr style=\"height: 21px\"> <td style=\"height: 12px;width: 100.095%\" colspan=\"2\">Communications Office, University of Macau<\/td> <\/tr> <tr style=\"height: 21px\"> <td style=\"height: 21px;width: 56.3278%;min-width: 120px\"> <\/td> <td style=\"height: 21px;width: 43.7669%\"> <\/td> <\/tr> <tr style=\"height: 21px\"> <td style=\"height: 21px;width: 56.3278%;min-width: 120px\">Albee Lei<\/td> <td style=\"height: 21px;width: 43.7669%\">Tel: (853) 8822 8004<\/td> <\/tr> <tr style=\"height: 21px\"> <td style=\"height: 21px;width: 56.3278%;min-width: 120px\">Bell Leong<\/td> <td style=\"height: 21px;width: 43.7669%\">Tel: (853) 8822 8009<\/td> <\/tr> <tr style=\"height: 21px\"> <td style=\"height: 21px;width: 56.3278%;min-width: 120px\">Email:<\/td> <td style=\"height: 21px;width: 43.7669%\"><a href=\"mailto:prs.media@um.edu.mo\">prs.media@um.edu.mo<\/a><\/td>\n<\/tr>\n<tr style=\"height: 21px\">\n<td style=\"height: 21px;width: 56.3278%;min-width: 120px\"> <\/td> <td style=\"height: 21px;width: 43.7669%\"> <\/td> <\/tr> <tr style=\"height: 21px\"> <td style=\"height: 21px;width: 56.3278%;min-width: 120px\"><\/td><td style=\"height: 21px;width: 43.7669%\"><\/td><\/tr>\n<\/tbody>\n<\/table>\n                        \n                        ","protected":false},"excerpt":{"rendered":"<p>The University of Macau (UM) will offer the Master of Science (MSc) in Business Analytics programme in the 2024\/2025 academic year. The programme aims to equip students with the knowledge&#8230;<\/p>\n","protected":false},"author":1,"featured_media":328130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60],"tags":[],"class_list":["post-328096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UM lan\u00e7a programa de Mestrado em An\u00e1lise de Neg\u00f3cios para impulsionar o desenvolvimento orientado para os dados no sector empresarial | Universidade de Macau<\/title>\n<meta name=\"description\" content=\"Universidade de Macau: Uma universidade abrangente p\u00fablica de n\u00edvel internacional fundada em 1981\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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