{"id":277444,"date":"2022-09-28T17:50:00","date_gmt":"2022-09-28T09:50:00","guid":{"rendered":"https:\/\/www.um.edu.mo\/news-and-press-releases\/press-release\/detail\/54236-2\/"},"modified":"2022-09-28T18:33:12","modified_gmt":"2022-09-28T10:33:12","slug":"54236","status":"publish","type":"post","link":"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/54236\/","title":{"rendered":"UMDF named professor Rob Law gives talk on website evaluation in tourism and hospitality"},"content":{"rendered":"\n                        \n                        <p>The University of Macau (UM) today (28 September) held a University of Macau Development Foundation Named Professorship Lecture titled \u2018Website Evaluation in Tourism and Hospitality\u2019. Rob Law, University of Macau Development Foundation Chair Professor of Smart Tourism, and deputy director of the university\u2019s Asia-Pacific Academy of Economics and Management, was the speaker. During the lecture, he explored the relationships between different website evaluation models and smart tourism development. Combining both online and in-person elements, the talk attracted many UM faculty members, students, and members of the general public.&nbsp;<\/p><p>UM Vice Rector Michael Hui gave a remark at the lecture. According to him, Prof Law is an active scholar and researcher. He has received 100 research related awards and accolades and is considered one of the most prolific and influential scholars in the field of tourism and hospitality in the world.<\/p><p>According to Prof Law, since the late 1990s, the use of websites in the tourism and hospitality industries has become increasingly common, and website evaluation has received increasing academic attention. After years of research, various website evaluation methods and indicators have been developed. He traced the historical development of website evaluation models, discussed the research trends, and explored the application of different website evaluation models and related benchmarks. Based on empirical findings, functionality and usability are key indicators in the assessment of website quality. More importantly, the outcomes of hospitality website evaluation match the goals of smart tourism development to promote accessibility, sustainability, cultural heritage and creativity, and digitalisation. The lecture also provided inspiration for the industry on website design and promotion.<\/p><div><\/div><p><\/p><table style=\"font-family: Tahoma;font-size: small;width: 44.7597%;height: 201px\"> <tbody> <tr style=\"height: 21px\"> <td style=\"height: 21px;width: 100.095%\" colspan=\"2\">Source: Rector&#8217;s Office<\/td> <\/tr> <tr style=\"height: 21px\"> <td style=\"height: 21px;width: 56.3278%;min-width: 120px\"> <\/td> <td style=\"height: 21px;width: 43.7669%\"> <\/td> <\/tr> <tr style=\"height: 21px\"> <td style=\"height: 21px;width: 100.095%\" colspan=\"2\">Media Contact Information:<\/td> <\/tr> <tr style=\"height: 21px\"> <td style=\"height: 12px;width: 100.095%\" colspan=\"2\">Communications Office, University of Macau<\/td> <\/tr> <tr style=\"height: 21px\"> <td style=\"height: 21px;width: 56.3278%;min-width: 120px\"> <\/td> <td style=\"height: 21px;width: 43.7669%\"> <\/td> <\/tr> <tr style=\"height: 21px\"> <td style=\"height: 21px;width: 56.3278%;min-width: 120px\">Albee Lei<\/td> <td style=\"height: 21px;width: 43.7669%\">Tel: (853) 8822 8004<\/td> <\/tr> <tr style=\"height: 21px\"> <td style=\"height: 21px;width: 56.3278%;min-width: 120px\">Cathy Cheang<\/td> <td style=\"height: 21px;width: 43.7669%\">Tel: (853) 8822 8009<\/td> <\/tr> <tr style=\"height: 21px\"> <td style=\"height: 21px;width: 56.3278%;min-width: 120px\">Email:<\/td> <td style=\"height: 21px;width: 43.7669%\"><a href=\"mailto:prs.media@um.edu.mo\">prs.media@um.edu.mo<\/a><\/td>\n<\/tr>\n<tr style=\"height: 21px\">\n<td style=\"height: 21px;width: 56.3278%;min-width: 120px\"> <\/td> <td style=\"height: 21px;width: 43.7669%\"> <\/td> <\/tr> <tr style=\"height: 21px\"> <td style=\"height: 21px;width: 56.3278%;min-width: 120px\"><\/td><td style=\"height: 21px;width: 43.7669%\"><\/td><\/tr>\n<\/tbody>\n<\/table>\n                        \n                        ","protected":false},"excerpt":{"rendered":"<p>The University of Macau (UM) today (28 September) held a University of Macau Development Foundation Named Professorship Lecture titled \u2018Website Evaluation in Tourism and Hospitality\u2019. Rob Law, University of Macau&#8230;<\/p>\n","protected":false},"author":1,"featured_media":277463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60],"tags":[],"class_list":["post-277444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UMDF named professor Rob Law gives talk on website evaluation in tourism and hospitality | Universidade de Macau<\/title>\n<meta name=\"description\" content=\"Universidade de Macau: Uma universidade abrangente p\u00fablica de n\u00edvel internacional fundada em 1981\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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