The final of the 1st China University Students PR Plan Contest, organized by the China International Public Relations Associations (CIPRA), took place in the Communication University of China. The student team \u201cJPC\u201d of the University of Macau won the Bronze Award in the competition. The JPC team members are Hong Dinglin, Shi Xinxin, Li Shuozhou, and Xue Yi majoring in the Department of Communication of the Faculty of Social Sciences and Humanities. This award reorganizes students\u2019 excellence in public relations campaign planning. Students on the winning team will also be provided with internships and job offers in one of the ten corporations and public relations agencies selected as the \u201cChina Public Relations Interns Center\u201d by the CIPRA. <\/p>
443 teams from 146 universities in the Greater China region were entered into the competition, with each team creating a PR campaign for one of the seven assigned companies\u2019 needs on the occasion of the Beijing 2008 Olympic Games. The JPC team\u2019s PR campaign aims to improve the brand image of the Li Ning, a Chinese leading sport goods company, to a global company. One judge, Ms. Diane Wu, the Senior Vice President of Fleishman-Hillard International Communications (China), praised the campaign for its \u201ccreativity and high applicability.\u201d The judge also encouraged the UM team students to work for her agency because of their performance.<\/p>
\u201cThe rapid growth of economy in the Mainland and Macao fosters the blooming of public relations in these areas. However, whether universities can produce students with PR knowledge and skills needed by the industry or whether students with those qualifications can find a PR job in the market becomes the key to the future development of public relations in China and Macao\u201d said by Dr. Regina Chen, the student team advisor and Assistant Professor in the Department of Communication of University of Macau. \u201cThus, participating in this competition that provides winning students with internships or jobs in corporations with a strong PR function or professional PR agencies benefits both the university and the students involved.\u201d<\/p>","protected":false},"excerpt":{"rendered":"
The final of the 1st China University Students PR Plan Contest, organized by the China International Public Relations Associations (CIPRA), took place in the Communication University of China. The student…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60],"tags":[],"class_list":["post-196555","post","type-post","status-publish","format-standard","hentry","category-press-release"],"acf":[],"yoast_head":"\n