{"id":195266,"date":"2013-05-24T18:19:04","date_gmt":"2013-05-24T10:19:04","guid":{"rendered":"https:\/\/www.um.edu.mo\/sem-categoria\/2013\/05\/25096-pt_pt\/"},"modified":"2013-05-24T18:19:04","modified_gmt":"2013-05-24T10:19:04","slug":"25096","status":"publish","type":"post","link":"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/","title":{"rendered":"A UM ficou no segundo lugar na HSMAI Case Study Competition 2012"},"content":{"rendered":"

<\/p>

University\nof Macau (UM) students Kuong Chi Kei and Chui Lok I from the Faculty of\nBusiness Administration (FBA) won the first runner-up prize at the HSMAI Case Study\nCompetition 2012, for the pre-opening\nsales and marketing plan they created for a downtown hostel, with guidance from\nDr. Amy So.<\/b><\/b><\/p>\n\n\n\n

<\/p>

Organised\nby the Hospitality Sales and Marketing Association International (HSMAI) \u2013\nGreater China Chapter, the competition attracted several universities from\nMacao, mainland China, Hong Kong, and Thailand. <\/p>\n\n\n\n

<\/p>

The\ntwo rounds of selection, the first round of selection made by academics from\nsix Asian universities and the second by executives from the industry, were\nbased on the level of organisation and communication of the participating teams\nas well as the originality and practicability of their pre-opening sales and marketing plans.<\/p>\n\n

<\/p>

<\/p>

<\/p>

Should you have any enquiries about the\npress release, please feel free to contact Ms. <\/i>Albee Lei or Ms. Kristy Fok <\/i>at<\/i>\uff08<\/i>853<\/i>\uff09<\/i>8397<\/i> <\/i>4323<\/i> or <\/i>prs.media@um.edu.mo<\/u><\/i> or visit UM webpage<\/i> www.uma<\/i>c.mo.<\/i><\/p>","protected":false},"excerpt":{"rendered":"

University of Macau (UM) students Kuong Chi Kei and Chui Lok I from the Faculty of Business Administration (FBA) won the first runner-up prize at the HSMAI Case Study Competition…<\/p>\n","protected":false},"author":1,"featured_media":114062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60],"tags":[],"class_list":["post-195266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"acf":[],"yoast_head":"\nA UM ficou no segundo lugar na HSMAI Case Study Competition 2012 | Universidade de Macau<\/title>\n<meta name=\"description\" content=\"Universidade de Macau: Uma universidade abrangente p\u00fablica de n\u00edvel internacional fundada em 1981\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A UM ficou no segundo lugar na HSMAI Case Study Competition 2012 | Universidade de Macau\" \/>\n<meta property=\"og:description\" content=\"Universidade de Macau: Uma universidade abrangente p\u00fablica de n\u00edvel internacional fundada em 1981\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/\" \/>\n<meta property=\"og:site_name\" content=\"Universidade de Macau\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/universityofmacau\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-24T10:19:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.um.edu.mo\/wp-content\/uploads\/nrs\/25096-83628.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"web_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UM_1981\" \/>\n<meta name=\"twitter:site\" content=\"@UM_1981\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"web_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/\"},\"author\":{\"name\":\"web_admin\",\"@id\":\"https:\/\/www.um.edu.mo\/pt-pt\/#\/schema\/person\/bfdcd3a75d1b778a93663e5dee2e33bb\"},\"headline\":\"A UM ficou no segundo lugar na HSMAI Case Study Competition 2012\",\"datePublished\":\"2013-05-24T10:19:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/\"},\"wordCount\":174,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.um.edu.mo\/pt-pt\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.um.edu.mo\/wp-content\/uploads\/nrs\/25096-83628.jpg\",\"articleSection\":[\"Comunicado de Imprensa\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/\",\"url\":\"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/\",\"name\":\"A UM ficou no segundo lugar na HSMAI Case Study Competition 2012 | Universidade de Macau\",\"isPartOf\":{\"@id\":\"https:\/\/www.um.edu.mo\/pt-pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.um.edu.mo\/wp-content\/uploads\/nrs\/25096-83628.jpg\",\"datePublished\":\"2013-05-24T10:19:04+00:00\",\"description\":\"Universidade de Macau: Uma universidade abrangente p\u00fablica de n\u00edvel internacional fundada em 1981\",\"breadcrumb\":{\"@id\":\"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/#primaryimage\",\"url\":\"https:\/\/www.um.edu.mo\/wp-content\/uploads\/nrs\/25096-83628.jpg\",\"contentUrl\":\"https:\/\/www.um.edu.mo\/wp-content\/uploads\/nrs\/25096-83628.jpg\",\"width\":450,\"height\":340,\"caption\":\"(From left) Chui Lok I\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"P\u00e1gina inicial\",\"item\":\"https:\/\/www.um.edu.mo\/pt-pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Not\u00edcias e Comunicados de Imprensa\",\"item\":\"https:\/\/www.um.edu.mo\/pt-pt\/category\/news-and-press-releases\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Comunicado de Imprensa\",\"item\":\"https:\/\/www.um.edu.mo\/pt-pt\/category\/news-and-press-releases\/press-release\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"A UM ficou no segundo lugar na HSMAI Case Study Competition 2012\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.um.edu.mo\/pt-pt\/#website\",\"url\":\"https:\/\/www.um.edu.mo\/pt-pt\/\",\"name\":\"Universidade de Macau\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.um.edu.mo\/pt-pt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.um.edu.mo\/pt-pt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.um.edu.mo\/pt-pt\/#organization\",\"name\":\"University of Macau\",\"url\":\"https:\/\/www.um.edu.mo\/pt-pt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/www.um.edu.mo\/pt-pt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.um.edu.mo\/wp-content\/uploads\/2020\/09\/UM-Logo_V-Black.png\",\"contentUrl\":\"https:\/\/www.um.edu.mo\/wp-content\/uploads\/2020\/09\/UM-Logo_V-Black.png\",\"width\":3508,\"height\":2785,\"caption\":\"University of Macau\"},\"image\":{\"@id\":\"https:\/\/www.um.edu.mo\/pt-pt\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/universityofmacau\",\"https:\/\/x.com\/UM_1981\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.um.edu.mo\/pt-pt\/#\/schema\/person\/bfdcd3a75d1b778a93663e5dee2e33bb\",\"name\":\"web_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/www.um.edu.mo\/pt-pt\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e230ccd9ba8eb5ce94ecf306e4a35399?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e230ccd9ba8eb5ce94ecf306e4a35399?s=96&d=mm&r=g\",\"caption\":\"web_admin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A UM ficou no segundo lugar na HSMAI Case Study Competition 2012 | Universidade de Macau","description":"Universidade de Macau: Uma universidade abrangente p\u00fablica de n\u00edvel internacional fundada em 1981","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/","og_locale":"pt_PT","og_type":"article","og_title":"A UM ficou no segundo lugar na HSMAI Case Study Competition 2012 | Universidade de Macau","og_description":"Universidade de Macau: Uma universidade abrangente p\u00fablica de n\u00edvel internacional fundada em 1981","og_url":"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/","og_site_name":"Universidade de Macau","article_publisher":"https:\/\/www.facebook.com\/universityofmacau","article_published_time":"2013-05-24T10:19:04+00:00","og_image":[{"width":450,"height":340,"url":"https:\/\/www.um.edu.mo\/wp-content\/uploads\/nrs\/25096-83628.jpg","type":"image\/jpeg"}],"author":"web_admin","twitter_card":"summary_large_image","twitter_creator":"@UM_1981","twitter_site":"@UM_1981","twitter_misc":{"Escrito por":"web_admin","Tempo estimado de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/#article","isPartOf":{"@id":"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/"},"author":{"name":"web_admin","@id":"https:\/\/www.um.edu.mo\/pt-pt\/#\/schema\/person\/bfdcd3a75d1b778a93663e5dee2e33bb"},"headline":"A UM ficou no segundo lugar na HSMAI Case Study Competition 2012","datePublished":"2013-05-24T10:19:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/"},"wordCount":174,"commentCount":0,"publisher":{"@id":"https:\/\/www.um.edu.mo\/pt-pt\/#organization"},"image":{"@id":"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/#primaryimage"},"thumbnailUrl":"https:\/\/www.um.edu.mo\/wp-content\/uploads\/nrs\/25096-83628.jpg","articleSection":["Comunicado de Imprensa"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/","url":"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/","name":"A UM ficou no segundo lugar na HSMAI Case Study Competition 2012 | Universidade de Macau","isPartOf":{"@id":"https:\/\/www.um.edu.mo\/pt-pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/#primaryimage"},"image":{"@id":"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/#primaryimage"},"thumbnailUrl":"https:\/\/www.um.edu.mo\/wp-content\/uploads\/nrs\/25096-83628.jpg","datePublished":"2013-05-24T10:19:04+00:00","description":"Universidade de Macau: Uma universidade abrangente p\u00fablica de n\u00edvel internacional fundada em 1981","breadcrumb":{"@id":"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/#primaryimage","url":"https:\/\/www.um.edu.mo\/wp-content\/uploads\/nrs\/25096-83628.jpg","contentUrl":"https:\/\/www.um.edu.mo\/wp-content\/uploads\/nrs\/25096-83628.jpg","width":450,"height":340,"caption":"(From left) Chui Lok I"},{"@type":"BreadcrumbList","@id":"https:\/\/www.um.edu.mo\/pt-pt\/news-and-press-releases\/press-release\/detail\/25096\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"P\u00e1gina inicial","item":"https:\/\/www.um.edu.mo\/pt-pt\/"},{"@type":"ListItem","position":2,"name":"Not\u00edcias e Comunicados de Imprensa","item":"https:\/\/www.um.edu.mo\/pt-pt\/category\/news-and-press-releases\/"},{"@type":"ListItem","position":3,"name":"Comunicado de Imprensa","item":"https:\/\/www.um.edu.mo\/pt-pt\/category\/news-and-press-releases\/press-release\/"},{"@type":"ListItem","position":4,"name":"A UM ficou no segundo lugar na HSMAI Case Study Competition 2012"}]},{"@type":"WebSite","@id":"https:\/\/www.um.edu.mo\/pt-pt\/#website","url":"https:\/\/www.um.edu.mo\/pt-pt\/","name":"Universidade de Macau","description":"","publisher":{"@id":"https:\/\/www.um.edu.mo\/pt-pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.um.edu.mo\/pt-pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/www.um.edu.mo\/pt-pt\/#organization","name":"University of Macau","url":"https:\/\/www.um.edu.mo\/pt-pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.um.edu.mo\/pt-pt\/#\/schema\/logo\/image\/","url":"https:\/\/www.um.edu.mo\/wp-content\/uploads\/2020\/09\/UM-Logo_V-Black.png","contentUrl":"https:\/\/www.um.edu.mo\/wp-content\/uploads\/2020\/09\/UM-Logo_V-Black.png","width":3508,"height":2785,"caption":"University of Macau"},"image":{"@id":"https:\/\/www.um.edu.mo\/pt-pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/universityofmacau","https:\/\/x.com\/UM_1981"]},{"@type":"Person","@id":"https:\/\/www.um.edu.mo\/pt-pt\/#\/schema\/person\/bfdcd3a75d1b778a93663e5dee2e33bb","name":"web_admin","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.um.edu.mo\/pt-pt\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e230ccd9ba8eb5ce94ecf306e4a35399?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e230ccd9ba8eb5ce94ecf306e4a35399?s=96&d=mm&r=g","caption":"web_admin"}}]}},"_links":{"self":[{"href":"https:\/\/www.um.edu.mo\/pt-pt\/wp-json\/wp\/v2\/posts\/195266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.um.edu.mo\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.um.edu.mo\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.um.edu.mo\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.um.edu.mo\/pt-pt\/wp-json\/wp\/v2\/comments?post=195266"}],"version-history":[{"count":0,"href":"https:\/\/www.um.edu.mo\/pt-pt\/wp-json\/wp\/v2\/posts\/195266\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.um.edu.mo\/pt-pt\/wp-json\/wp\/v2\/media\/114062"}],"wp:attachment":[{"href":"https:\/\/www.um.edu.mo\/pt-pt\/wp-json\/wp\/v2\/media?parent=195266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.um.edu.mo\/pt-pt\/wp-json\/wp\/v2\/categories?post=195266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.um.edu.mo\/pt-pt\/wp-json\/wp\/v2\/tags?post=195266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}