FBA Seminar Series No.9 - "Are Points Like Money? An Empirical Investigation of Reward Promotion Effectiveness for Multi-category Retailers"

L307B, Luso-Chinese Building, UM

Event Information

Event NameFBA Seminar Series No.9 - "Are Points Like Money? An Empirical Investigation of Reward Promotion Effectiveness for Multi-category Retailers"
CategoriesSeminar / Lecture
OrganizerFaculty of Business Administration
Date03 December 2009
Time00:00 - 00:00
VenueL307B, Luso-Chinese Building, UM
Target AudienceAll are welcome!

Contact Person for Details

NameSonia Hoi
Tel.No8397 4723
Fax2883 8320
Emailsoniahoi@um.edu.mo