BGPA309 PUBLIC RELATIONS

This course examines the theories and concepts underlying public relations principles, actions, and problem-solving. It provides study and practice in public relations and promotion to influence and persuade diverse audiences, using skills and techniques to promote organizations, their policies, actions, goods, services, and public missions to create and maintain favorable public opinion. The focus is on how images and messages enhance public persuasion. Students practice promotional writing with exercises in the preparation of memoranda, press releases, features, and copy design for internal and external communications.

Pre-requisite: None