Herbal oil succeeds in market
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| Cheong Kun Pain Reliever Oil is distributed by Ian On Tong Chinese Pharmacy. |
Cheong Kun Pain Reliever Oil, a well-known trademark of traditional Chinese medicine in Macao is planning to enter the market in Southeast Asia, as well as the world.
Compared to other brand names, this medicine is used to stop bleeding and relieve pain. Its quick effect has contributed to a successful market sales of the medicinal oil in Macao and Hong Kong.
In Macao, the pain-relief oil is distributed by the Ian On Tong Chinese Pharmacy located in Rua Da Praia Do Manduco. The Hong Kong sales is handled by the Ling Nan pharmaceutical factory.
Cheong Kim Nang, 45, a Chinese herbal doctor whose father Cheong Kun invented the Cheong Kun Pain Reliever Oil in 1960 after nine years of extensive research and experiment, believes that Chinese medicine would become internationally recognized in the near future. His plan is to promote the medicine outside the area of Macao.
Cheong has derived his vigour for Chinese medicine from his father. "My father liked to seek new materials for medicinal use. I grew up under his influence and started learning the practice at an early age," said Cheong.
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| Cheong Kim Nang, successor to the family business of Cheong Kun Pain Reliever Oil |
He said that he is still working to improve the family oil, for example to
develop a new medicinal 'ointment' based on the famous formula so that it is handy and more convenient for customers to use and carry with them.
Today, Cheong owns and manages a successful chain of pharmacies distributing this Chinese medicinal product. The annual production is around 360,000 packs of oil in the local market and Hong Kong. His new plan is to expand it throughout the region.
It is not easy to develop an effective medicine. "I strive to precisely apply the measurement of the prescription in treating bleeding and pain," explained Cheong, "I need to improve its effectiveness and try to get a good result every time."
Cheong's research and clinical experimentation have provided him with valuable insights in confronting difficulties.
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| Cheong Kun Pain Reliever Oil. |
He believes his product has successfully established a solid market in Macao. "There is hardly a minor competitor emerging in Macao at present," Cheong said, "but the problem is counterfeits, which will tarnish the image of our trademark."
"The counterfeits are packaged exactly the same as ours except that the logo 'Cheong Kun' is removed," Cheong explained.
"It is better to check the brand name Cheong Kun Pain Reliever Oil before purchasing, as the prescription would be different," Cheong added.
Regarding the new enthusiasm many young people have in studying traditional Chinese medicine, Cheong said, "Enthusiasm is a great force, and devotion can certainly make a success. But the most crucial goal should be how I can help others."
